Eden Reforestation Projects: Plant Trees, Save Lives


We are delighted to announce a new partnership with the good folks at Eden Reforestation Projects. 

Eden Reforestation Projects is a US-based charity whose mission is to provide fair wage employment to impoverished villagers as agents of global forest restoration. They partner with some of the world’s poorest communities in Africa, Asia, Central America and the Caribbean to cultivate native forests on a massive scale, working towards a vision of planting a minimum of 500 million trees every year by 2025. 

Deforestation is one of the greatest environmental issues of our age. Over half a million square miles of forest have been lost globally since 1990. By 2030 only 10% of the world’s rainforests may remain. In many cases, desperately poor people are forced to destroy the forests that their ancestors have depended upon for countless generations just to earn pitiful wages. The money provided by ruthless corporations is a short-term solution that comes with very serious long-term costs. 

On a local level deforestation leads to soil erosion, flooding and desertification, as well as destroying the environment upon which thousands of animal species depend for survival. On a global scale, the destruction of tropical forests is the second-largest cause of climate change – contributing between 10%-20% of annual carbon emissions. 

The good news is that these complex problems can be tackled by something as simple as putting a seed in the ground. Large-scale tree planting projects can make a massive difference both locally and globally, repairing devastated ecosystems and capturing carbon to prevent climate change. Eden Reforestation Projects’ work restores animal habitat and rainfall patterns, improves water and soil quality, increases crop yields and reduces poverty.

At Project Blu, we are fully committed to environmental-sustainability in everything that we do, from our production processes through to the causes that we support. That’s why Eden Reforestation Projects are the perfect match for us; their work in the forests mirrors what we do by the sea, supporting poverty-stricken communities to create sustainable futures. Through this partnership, we pledge that:

For every product purchased on our website from Black Friday through to next Monday 30th November, we will support Eden Reforestation Projects to plant 25 trees.


Geryn Evans, the founder of Project Blu, says:

“From an environmental perspective, Black Friday can be seen as a nightmare, encouraging over-consumption of products that have been made without any care for the damage that they do to the natural world. But when you buy from Project Blu you can do so with confidence knowing our products are 100% recycled.

“Plus, this Black Friday, you’ll also be contributing to the amazing work of Eden Reforestation Projects – fighting deforestation and poverty. Tree planting is a simple win-win for the planet and some of the poorest communities around the world.”

Check out our full range of amazing, 100% recycled pet products here. 

“The true meaning of life is to plant trees under whose shade you don’t expect to sit.” - Nelson Henderson

Project Blu X Eden Projects – join the sustainable revolution.   

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