For pets, people and the planet
These products are made from ocean-bound plastic bottles and recycled clothes, in an effort to sustain our planet. We work with the Plastic Bank to run a safe, fair and efficient recycling infrastructure.
Soft and sturdy Fabric
Even though part of the fabric originated from plastic, our beds are super soft, comfortable and designed to last.
All of our beds are entirely machine washable. We recommend that you wash at low heat (30°C or below).
Compliments Modern Interiors
Not only are our products kind to mother earth; they are also designed to compliment modern interiors and fashion trends.
TRASH INTO TREASURE
OCEAN BOUND PLASTIC WASTE
We work with local coastal communities in India to collect plastic waste. 80% of ocean plastic is from the World's poorest nations. Project Blu helps increase the value of plastic so it is recycled instead of thrown away.
FLAKES & PELLETS
The plastic waste is cleaned, recycled and broken down into plastic flakes. The flakes are then melted and converted into pellets. We use a chemical recycling process which has greater environmental benefits.
RECYCLED YARN & FABRIC
The pellets are melted and then processed into recycled polyester yarn. We then mix the polyester with recycled cotton which is upcycled from old clothes. This provides a soft & durable finish.
Our super strong & comfy fabric is then handmade by Italian artisans into collars and leashes. We provide an extra strong internal webbing and solid nickel fixings.
ECO FRIENDLY PET PRODUCTS
Project Blu transforms the polluting waste into a range of high quality pet accessories. These include dog beds, cat beds, collars & leashes.
MADE FROM TRASH
Since its invention some 100 years ago, plastic has become an integral part of our daily lives, but every year some eight million tons of it ends up in the ocean, and there it can be lethal. Our products convert ocean bound plastic and convert it into recycled polyester yarn and fillings. This removes the threat from our eco-system and reduces the dependence on virgin plastics which are harmful to the environment. 80% of ocean waste is from the World's poorest nations. We work with the local communities to turn plastic into a valuable resource so it is recycled instead of thrown away. Visit our sustainability page for more information.
Additional environmental benefits
75% less energy consumption than conventional PET an cotton yarn manufacturing.
Waste plastic leaches chemicals into the ground & water. Chemical products are not reapplied in the fields when using recycled materials.
REDUCED OIL DEPENDENCE
Virgin polyester is made using a process involving fusel oil and coal. Recycling 1-Ton of PET waste saves 0.7 barrels of oil
REDUCED WATER CONSUMPTION
Recycled PET & cotton uses 86% less water compared to traditional manufactuing methods.