Project Blu converts a wide range of polluting materials into sustainable designs. These include ocean-bound plastic, recycled clothes, recycled leather and discarded fishing nets.
We are constantly innovating our product range and seeking new polluting materials that we can convert into sustainable designs.
Who said you can’t teach an old dog new tricks?
We combine ocean-bound plastic and recycled clothes into a unique fabric mix that is soft, durable and extremely hard wearing. Our bed fillings are also filled with upcycled plastic materials.
We work with local coastal communities in India and the Philippines to collect plastic waste. Our plastic is collected from oceans, rivers, beaches and landfill. 80% of ocean plastic is from the World's poorest nations.
The primary objective of Project Blu's mission is to prevent plastic from entering the ocean. Less that 5% of Ocean plastic reaches the surface or washes up on coastlines. The majority sinks to the bottom of the ocean where it is broken down into polluting micro-plastics. The micro-plastics are ingested by marine animals and the toxins are now entering the human foodchain.
Cleaning the ocean is not enough. We need to work with local communities in the World's poorest nations to stop the flow of plastic from entering our oceans.
THE ELEATHER COLLECTION
We have teamed up with ELeather to create high quality collars and leashes that are kind to the planet.
ELeather upcycles leather that is unused and often destined for landfill.
Its revolutionary process transforms leather into advanced materials, while achieving a significantly lower environmental footprint. ELeather reduces waste, increases performance, and enables brands to create extraordinary products and memorable customer experiences, while improving sustainability.
THE MAIN ELEATHER BENEFITS
LOWER CARBON EMISSIONS
REDUCE THE USE OF THE EARTH'S SCARCE RESOURCES
REDUCES WATER USE
HANDMADE BY ITALIAN ARTIST
THE ELEATHER PROCESS
THE APPLE LEATHER COLLECTION
The leather industry is one of the most environmentally harmful industries on the planet. Chromatic tanning processes use harmful chemicals and pollute waterways. There is also a direct link to the cattle industry which is responsible for deforestation around the world. Melo leather is made from 50% apples peels (a by product of the apple juice industry) and 50% bio-based polyurethane. The apples are harvested from orchards in the Trentino region of Northern Italy. The repurposing of apple skin prevents them from decomposing and producing methane that is also a major contributor to climate damage. Not only that, the safety and style of these products are also of great importance to us.
THE APPLE LEATHER PROCESS
Project Blu has a circular business model which aims to maximise our impact on the environment whilst helping reduce poverty.