Project Blu manufacturers a range of pet products using sustainable and eco-friendly sources.
We combine ocean-bound plastic and recycled clothes into a unique fabric mix that is soft, durable and extremely hard wearing. Our bed fillings are also filled with upcycled plastic materials.
We work with local coastal communities in India and the Philippines to collect plastic waste. Our plastic is collected from oceans, rivers, beaches and landfill. 80% of ocean plastic is from the World's poorest nations.
The primary objective of Project Blu's mission is to prevent plastic from entering the ocean. Less that 5% of Ocean plastic reaches the surface or washes up on coastlines. The majority sinks to the bottom of the ocean where it is broken down into polluting micro-plastics. The micro-plastics are ingested by marine animals and the toxins are now entering the human foodchain.
Cleaning the ocean is not enough. We need to work with local communities in the World's poorest nations to stop the flow of plastic from entering our oceans.
Project Blu has a circular business model which aims to maximise our impact on the environment whilst helping reduce poverty. To find out more about our circular business model please visit the About page.