FOR THE LOVE OF OUR PETS AND THE PLANET WE SHARE

Project Blu is for people who want to help make the world a little better. For those who believe that taking care of our pets can also mean taking care of our planet, and not compromising comfort or style for sustainability. We want you to feel good about making your pet feel and look great.

Project Blu is bringing sustainability to the pet market. Today, nearly all pet-related products on the market overuse virgin raw materials and utilize distant supply chains. We want to change that. Every decision we make considers our environmental footprint. We are always seeking more sustainable materials to replace less sustainable ones, and examining every step of our packaging, fulllment, and shipping. By implementing leading-edge innovations and staying focused on sustainability, we’re disrupting the pet market for the better.

WHAT THE PET INDUSTRY LOOKS LIKE TODAY

With a heavy reliance on raw, virgin materials and distant supply chains, there is too much waste in the system.

Project Blu
Project Blu
Project Blu

THE SUSTAINABILITY JOURNEY STARTS HERE

The first steps toward creating truly sustainable products begins with reducing the use of virgin raw materials. Project Blu converts a wide range of post-consumer products into high quality, sustainable designs. These include ocean-bound plastic, worn clothes, recycled leather, and discarded apple peels. We’re constantly innovating our product range and looking for ways to renew, reuse, and recycle surplus products into sustainable materials.

RENEW

APPLE LEATHER

Handmade by European artisans, Apple Leather is a revolutionary material made from discarded peels from apple orchards in the Trentino region of northern Italy, combined with bio-based polyurethane. The process prevents peels from decomposing and producing methane, and reduces harmful gasses entering our atmosphere. Apple Leather is beautiful, versatile, and durable. And unlike animal leather, it doesn’t rely on harmful tanning processes, or polluting chemicals in the water.

Project Blu
Project Blu
Project Blu
COMING SOON

REUSE

ELEATHER

Traditional leather might seem natural, but the tanning process damages the environment, and much of the leather is unused, headed for the landfill. ELeather uses an advanced hydroentanglement process to bond pieces of unused leather and create a new material. ELeather has the premium look, soft feel, and durability of raw leather, but without any additional chemicals or tanning. In fact, 95% of the water used in the hydroentanglement process is recycled back into the process to be used again.

Project Blu
Project Blu
Project Blu
SHOP ELEATHER

RECYCLE

DURATEX

Our textile fabric is made from a combination of ocean-bound plastic and recycled clothes. It’s soft enough for a bed, but durable enough to use for leashes and collars as well. Not only does this keep waste out of our oceans and landfills, but our advanced manufacturing method achieves a significantly lower environmental footprint than traditional textile production.

Project Blu
Project Blu
Project Blu
SHOP DURATEX

THE FUTURE OF OUR SUSTAINABLE JOURNEY

Disrupting the current market is only the beginning. Project Blu is totally committed to setting an example of sustainable practices now and in the future, and every decision we make remains focused on this goal. From designing with intention to developing our own internal recycling and circular processes, to eventually becoming carbon negative and water positive. We learn more every day. Join us.

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