Elbe - Eco dog leash - Project Blu

Ocean bound plastic waste

We work with local coastal communities in India to collect plastic waste. 80% of ocean plastic is from the World's poorest nations. Project Blu helps increase the value of plastic so it is recycled instead of thrown away.

Flakes & Pellets

The plastic waste is cleaned, recycled and broken down into plastic flakes. The flakes are then melted and converted into pellets. We use a chemical recycling process which has greater environmental benefits.

Recycled yarn & fabric

The pellets are melted and then processed into recycled polyester yarn. We then mix the polyester with recycled cotton which is upcycled from old clothes. This provides a soft & durable finish.

Recycled fabric

Our super strong & comfy fabric is then handmade by Italian artisans into collars and leashes. We provide an extra strong internal webbing and solid nickel fixings.

Eco friendly pet products

Project Blu transforms the polluting waste into a range of high quality pet accessories. These include dog beds, cat beds, collars & leashes.

Ocean bound plastic waste

We work with local coastal communities in India to collect plastic waste. 80% of ocean plastic is from the World's poorest nations. Project Blu helps increase the value of plastic so it is recycled instead of thrown away.

Flakes & Pellets

The plastic waste is cleaned, recycled and broken down into plastic flakes. The flakes are then melted and converted into pellets. We use a chemical recycling process which has greater environmental benefits.

Recycled yarn & fabric

The pellets are melted and then processed into recycled polyester yarn. We then mix the polyester with recycled cotton which is upcycled from old clothes. This provides a soft & durable finish.

Recycled fabric

Our super strong & comfy fabric is then handmade by Italian artisans into collars and leashes. We provide an extra strong internal webbing and solid nickel fixings.

Eco friendly pet products

Project Blu transforms the polluting waste into a range of high quality pet accessories. These include dog beds, cat beds, collars & leashes.

Made from Trash

Since its invention some 100 years ago, plastic has become an integral part of our daily lives, but every year some eight million tons of it ends up in the ocean, and there it can be lethal.

Our products convert ocean bound plastic and convert it into recycled polyester yarn and fillings. This removes the threat from our eco-system and reduces the dependence on virgin plastics which are harmful to the environment.

80% of ocean waste is from the World's poorest nations. We work with the local communities to turn plastic into a valuable resource so it is recycled instead of thrown away. Visit our sustainability page for more information.